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Free audit

In 10-15 minutes, this interactive experience allows you to assess your digital maturity, receive personalized recommendations on the Odoo modules best suited to your needs, and discover how AI can optimize your business management.

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FLORIDA, Center Park, Bd ZOULIKHA NASRI Imm 6, 4th floor Casablanca, Morocco

Contact us:

Email: contact@karizma.ma

Phone: +212 522 103-925

charisma.

Digital Maturity Assessment

Assess your digital maturity and identify your hidden losses

A strategic assessment that evaluates your digital maturity across six dimensions, quantifies the cost of maintaining the status quo, and compares your position to industry leaders.

⏱ 6 minutes

1 / 20

Do you have a formal digital strategy supported by senior management?

Yes, formalized, approved by senior management, with a budget and KPIs Formalized but without a structured budget or clear KPIs Currently in progress An opportunistic, project-by-project approach No formalized digital strategy

What are the company's digital goals for the next 2–3 years?

Become the digital leader in our industry Achieve parity with the top competitors Catch up Maintain the status quo No formalized goals

What percentage of your revenue is generated or influenced by digital channels?

More than 70% (digital first) 40 to 70% 15 to 40% Less than 15% I don't know how to measure it

Which digital acquisition/retention channels do you actively use? (multiple) multiple selections

SEO-optimized professional website E-commerce / transactional online sales Paid acquisition (Google Ads, Meta Ads) Active social media accounts with a content calendar CRM with automated customer journeys Content strategy (blog, white papers, lead magnets) Automated email marketing (lead nurturing, segmentation) Customer Portal / Self-Service Portal

Do you measure the exact ROI of your digital investments (CAC, LTV, conversion rate)?

Yes, real-time dashboards by channel Yes, manual periodic monitoring Partially, on some channels No, no digital ROI metrics

Do you have an ERP system or central system that organizes your business processes?

ERP moderne récent (< 3 ans) couvrant la majorité des processus A modern ERP system, but with a limited scope Legacy ERP system (over 5 years old) in need of modernization Several poorly integrated systems No ERP: Excel + standalone tools

How many hours per week do your teams spend on data re-entry and other avoidable manual tasks?

Less than 5 hours per week (team) 5 to 15 hours per week 15 to 40 hours per week More than 40 hours per week I don't know how to quantify it

Are your business tools integrated with one another?

Fully (API / iPaaS / automations) Partially (point-to-point integrations) Stored in silos, data re-entered manually

Do your employees have access to modern collaboration tools (Microsoft 365 / Workspace)?

Full suite deployed and adopted by over 80% Suite en place mais adoption inégale (< 60%) Basic tools (email + local Office)

How would you describe your management reporting?

Real-time dashboards with drill-down by dimension Semi-automated periodic BI reporting Excel Guide: Consolidation No structured reporting

How long does it take from the end of the month until the management report is available?

Real-time / Next-day Days 2 through 5 Day 6 to Day 15 More than 15 days

Do you have a unified view of customer data (CRM ↔ ERP ↔ marketing)?

Unified real-time 360° view Partial, by business unit Data is scattered; there is no unified view

Do you have a role specifically dedicated to driving digital transformation?

Dedicated CDO/CIO with a clear mandate and budget Shared responsibility (General Manager, Chief Financial Officer, IT) Outsourced to an external partner No one is formally leading the transformation

Have your teams been trained in digital tools and data?

Structured continuing education program (in-house academy) One-time training sessions upon arrival + selected topics Self-directed learning, with little supervision No digital training

Are your transformation projects being completed on time and within budget?

Yes, generally (project methodology in place) Variable: ~50% success rate Rarely: frequent deviations No formalized project methodology

Do you have a formalized 12- to 24-month digital roadmap?

Yes, approved and monitored by the committee Under construction No, decisions made as we go along

What is your approximate annual IT/digital budget (in MAD)?

< 200 K 200,000 to 500,000 500,000 to 2 million $2 million to $10 million > 10 M Confidential

What is your annual revenue (used for benchmarking)?

< 5 M MAD 5 to 20 million MAD 20 to 100 million MAD 100 to 500 million MAD > 500 million MAD Confidential

What are your top digital priorities for the next 12 months? (multiple) multiple selections

ERP / Internal Process Overhaul CRM / Digital Customer Journey E-commerce / Online Sales Digital Marketing / Customer Acquisition BI / Data / Management AI / Automation Collaborative tools / Workspace Cybersecurity HRIS / HR Digitalization Supply chain / logistics

What industry are you in?

Industry Distribution & Retail B2B Services Health Public sector SaaS / Tech Finance / Insurance Hospitality / Food Service Other

Final step — receive your personalized report

You will receive your PDF report, analyzed by our AI, via email within 2 minutes.

Full name * Work email * Company * Phone

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